State Of Kin Studio
vim & co
Client has an established presence with consistent customer base and ongoing relationship with the community – the goal was to reinvent the space to reflect this, to retain the existing clientele while making the business more relatable and inviting to a new customer base.
Aesthetically the approach was fresh and modern, yet warm and with a traditional reference. To present as a credible, professional space, that is at once simplistic, clean and contemporary whilst comfortable, safe and inviting. To create a space and an energy that encourages a return to familial pharmacy interactions, to create a customer mindset that this is ‘my pharmacy’.